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Star Power Boosts Rwandan Coffee in Online Sales Session

The famous Chinese actress Liu Tao recently hosted a live sale of Rwandan coffee on Alibaba’s e-commerce website Taobao. She sold 500kg of coffee beans in 5 minutes. It usually takes two to three months to sell that much on e-commerce sites. ...

Kilimall: The African Start-Up with Chinese Characteristics

Named after Africa’s highest mountain, Kilimanjaro, Kilimall was the first Chinese e-commerce company to enter Africa, selling products that span various categories including electronics, clothing, home appliances, fashion bags, make-up, and more. Since its founding in 2014, it has grown ...