Tens of thousands of Brazilians waited in line for hours last week for their chance to get into a pop-up store in São Paulo that was open for just five days by Chinese fast fashion giant Shein. On the last day, the line was more than a kilometer long.
Given that clothing prices in Brazil have surged 19% this year, it’s not surprising so many people were drawn to Shein’s incredibly low prices where everything on sale in the pop-up store was priced between $3 and $30.
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