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Tens of Thousands Cue for a Kilometer to Get Into Chinese Fast Fashion Pop-up Store in Brazil

by Eric Olander
7,000 people lined up on the first of a five-day pop-up store opened by Chinese fast fashion giant Shein in the Brazilian city of São Paulo.

Tens of thousands of Brazilians waited in line for hours last week for their chance to get into a pop-up store in São Paulo that was open for just five days by Chinese fast fashion giant Shein. On the last day, the line was more than a kilometer long.

Given that clothing prices in Brazil have surged 19% this year, it’s not surprising so many people were drawn to Shein’s incredibly low prices where everything on sale in the pop-up store was priced between $3 and $30. 

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