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It’s Been Five Years Since South Africa Started Selling Beef to the Chinese and They Still Don’t Know What They’re Doing, Says Expert

File image of beef cattle grazing in Balfour, South Africa, on October 20, 2021. Phill Magakoe / AFP

South Africa was among the first, and still one of the few African countries that has been allowed to export beef to China but today, five years later, SA ranchers still don’t understand the Chinese market according Dong Wang, director of the China Marketing Solutions consultancy.

“South Africa’s current beef product offering to the Chinese market is about as awkward as a cow on rollerblades,” he told attendees at a conference in SA’s Free State.

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