Follow CGSP on Social Media

Listen to the CGSP Podcast

Chinese Tastes Shaping South African Wine-Making

Image via AM Vineyards in South Africa.

South African winemakers are increasingly tailoring their products to the tastes of the Chinese market. South Africa’s share of China’s wine market was less than 1% in 2019. However, it’s grown rapidly, thanks to China’s massive tariffs on Australian wine. Before the trade war, Australia accounted for nearly 40% of China’s wine consumption. That has now fallen tenfold.

The pivot to Chinese tastes is being driven by the SA company AM Vineyards (photo), which is owned by the country’s largest exporter of beef to China. It launched two new red wine blends, designed to pair well with red meat. These are being distributed to hotels and restaurants, using the same networks as the company’s beef exports.

Lead the Conversation on China

Subscribe Today to Get Full Access to The China-Global South Project

Check Out Everything You'll Get With Your Subscription

The China-Global South Daily Brief delivered to your inbox at 6AM Washington time

Full access to exclusive news and analysis from editors based in the Global South

Transcripts of CGSP’s twice-weekly podcasts

Students and teachers with a valid .edu email address are eligible for a 50% discount off monthly or yearly subscriptions. Email us to receive a discount code.

What is The China-Global South Project?


The China-Global South Project is passionately independent, non-partisan and does not advocate for any country, company or culture.


A carefully curated selection of the day’s most important China-Global South stories. Updated 24 hours a day by human editors. No bots, no algorithms.


Diverse, often unconventional insights from scholars, analysts, journalists and a variety of stakeholders in the China-Global South discourse.


A unique professional network of China-Africa scholars, analysts, journalists and other practioners from around the world.