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Transsion is Crushing the Competition in Africa’s Rebounding Mobile Phone Market

by Eric Olander

While African economies continue to grapple with the effects of the COVID-19-induced economic slowdown, consumer spending on mobile phones is on the rebound with Shenzhen-based device giant Transsion leading the way, according to the latest figures published by the global technology consultancy IDC.

“Africa’s overall mobile phone market enjoyed year-on-year growth of 14% in Q1 2021 to total 53.3 million units,” said IDC in its most recent report released on Tuesday. “The region’s smartphone market grew 16.8% over the same period to 23.4 million units, while the feature phone market was up 11.9% to 29.9 million units.”

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