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Shenzhen-Based Transsion Targets South African Youth Market With New Low-Priced Offering

by Eric Olander
The Itel Vision1 Pro smartphone that will go on sale soon in South Africa. Image via Itel.

The Chinese-owned African mobile phone giant Transsion is targeting South Africa’s youth market with the launch of the Vision1 Pro smartphone from its Itel brand — a 6.5-inch waterproof device that costs around $120.

Although Transsion’s suite of brands dominates the African mobile phone market, they’re a relatively new arrival to South Africa when they entered the market last March.

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