Tecno, for the first time, edged out Samsung to become the top smartphone brand in Africa in 2020 thanks to a steady stream of new, affordable devices backed with robust marketing budgets, according to the latest data from Counterpoint Research’s Market Monitor service.
Tecno’s ability to grow its share of the market last year is even more impressive considering that overall African smartphone shipments last year fell 6.7% compared to 2019.
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