Star Wars star John Boyega resigned from his role as spokesperson for Jo Malone today after the British perfume brand replaced him with Liu Haoran, a popular Chinese actor, for the version of their TV commercial that was aired in Mainland China.
The key issue here is that the spot was all about Boyega’s life and the company’s decision to replace him with a local brand ambassador without first asking for his consent, is what prompted the Nigerian-born actor to pull out.
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