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Chinese Consumer Preferences Now Influencing Ford’s SUV Sales in Other Global South Markets

by Eric Olander
Chinese consumer preferences for styling and vehicle interiors are now influencing the models sold in Latin America and other regions in the new Ford Territory SUV crossover. Image via Ford Motor Company.

The new Ford Territory SUV crossover that will go on sale next year in Mexico will feature styling and interior features that were conceived for Chinese consumers. The Territory is the product of Ford’s Chinese joint venture with state-owned Jiangling Motors Corporation. The two jointly designed the vehicle to appeal to Chinese tastes.

Now, those performance and style standards will be exported to Mexico and numerous other developing markets around the world.

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