Follow CGSP on Social Media

Listen to the CGSP Podcast

The Chinese Embassy in Uganda Engages in Some Unusual Social Media Marketing

If you happen to know your Communist Chinese history, specifically how long the “War to Resist the U.S. Aggression and Aid Korea lasted for” then you could win a prize from the Chinese embassy in Uganda.

While this is not exactly the most conventional form of social media marketing, the post did generate considerably more engagement than the embassy’s average Twitter post — although about a third of the responses were from, well, let’s just call them “haters.” 

Lead the Conversation on China

Subscribe Today to Get Full Access to The China-Global South Project

Check Out Everything You'll Get With Your Subscription

The China-Global South Daily Brief delivered to your inbox at 6AM Washington time

Full access to exclusive news and analysis from editors based in the Global South

Transcripts of CGSP’s twice-weekly podcasts

Students and teachers with a valid .edu email address are eligible for a 50% discount off monthly or yearly subscriptions. Email us to receive a discount code.

What is The China-Global South Project?

Independent

The China-Global South Project is passionately independent, non-partisan and does not advocate for any country, company or culture.

News

A carefully curated selection of the day’s most important China-Global South stories. Updated 24 hours a day by human editors. No bots, no algorithms.

Analysis

Diverse, often unconventional insights from scholars, analysts, journalists and a variety of stakeholders in the China-Global South discourse.

Networking

A unique professional network of China-Africa scholars, analysts, journalists and other practioners from around the world.