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The Chinese Embassy in Uganda Engages in Some Unusual Social Media Marketing

by Eric Olander

If you happen to know your Communist Chinese history, specifically how long the “War to Resist the U.S. Aggression and Aid Korea lasted for” then you could win a prize from the Chinese embassy in Uganda.

While this is not exactly the most conventional form of social media marketing, the post did generate considerably more engagement than the embassy’s average Twitter post — although about a third of the responses were from, well, let’s just call them “haters.” 

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