The Berlin-based think tank Mercator Institute for China Studies (MERICS) recently hosted a webinar that focused on how Chinese government actors are becoming increasingly effective in their use of media to drive their agendas in both Europe and Africa.
The three panelists, all media experts, explained what distinguishes China’s approach from that of other countries and how Beijing is leveraging its economic advantages in Africa to publish and broadcast content both on its own channels and through local mainstream outlets.
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