Follow CGSP on Social Media

Listen to the CGSP Podcast

China Adds Paid Media to its Already Formidable Propaganda Arsenal in Africa

China added yet another channel to its propaganda media distribution network in Africa with paid editorial content in South Africa’s leading financial newspaper Business Day. While paid Chinese editorial inserts are nothing new around the world (China Daily famously pays the New York Times, Washington Post and others to carry them), what’s distinctive here is that we haven’t seen it applied to the ongoing campaign regarding COVID-19 messaging.

China’s Media Distribution Network in Africa

THIRD-PARTY: China has spent years building up media distribution partnerships with news outlets across the continent by providing free access to Xinhua and other content produced by Chinese state-owned media outlets. Sometimes the articles are clearly indicated that they are written by Chinese entities and other times they’re not, making it quite confusing for the reader.

  • Get a daily email packed with the latest China-Africa news and analysis.
  • Read exclusive insights on the key trends shaping China-Africa relations.
  • Full access to the News Feed that provides daily updates on Chinese engagement in Africa and throughout the Global South.

China, Africa and the Global South... find out what’s happening.

Subscribe today for unlimited access.

What is The China-Global South Project?


The China-Global South Project is passionately independent, non-partisan and does not advocate for any country, company or culture.


A carefully curated selection of the day’s most important China-Global South stories. Updated 24 hours a day by human editors. No bots, no algorithms.


Diverse, often unconventional insights from scholars, analysts, journalists and a variety of stakeholders in the China-Global South discourse.


A unique professional network of China-Africa scholars, analysts, journalists and other practioners from around the world.