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China Launched a Virtual Trade Show With East Africa This Week That It Says Will Get 10,000 Attendees

With physical trade fairs all shut down due to the COVID-19 pandemic, Chinese trade promotion authorities are experimenting with new virtual models. On Monday, a China-Africa virtual expo kicked off, reportedly with more than a thousand exhibitors from both regions and organizers say they’re confident that some 10,000 people will attend the week and a half event.

Rwanda’s ambassador to China, James Kimonyo, delivered the opening address and yesterday Kenya’s envoy to Beijing, Sarah Serem, spoke as well.

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