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Rwanda’s Ambassador to China is Becoming an Innovative Pitchman for His Country’s Coffee Industry

Rwandan ambassador to China James Kimonyo delivering a package of Rwandan coffee to a customer in Beijing. Image via CGTN Francais.

If African countries are going to close their gaping trade deficits with China they’ll have to find new ways to sell more of their goods to Chinese consumers. And James Kimonyo thinks he knows how.

Kimonyo, Rwanda’s Ambassador to China, is emerging as a tireless promoter of his country’s coffee to Chinese consumers. Last week, the diplomat assumed the role of a deliveryman for online shopping behemoth and donned their classic red helmet, facemask, and jacket to personally deliver an order of Rwandan coffee to an unsuspecting customer who bought it online.

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