BYD Goes on the Offensive in South Africa With the Launch of Three New Models

BYD’s hybrid bakkie SHARK 6, the hybrid SUV SEALION 6 and the all-electric SEALION 7 all launched in the South African market this week. Image via BYD.

Chinese auto major BYD is moving aggressively to expand in the South African market with the launch of three new models this week, including their full-size electric pickup, a hybrid SUV, and an all-electric sedan.

South Africa is an alluring market for BYD, given that it accounts for nearly half of all new car sales in Africa, whose consumers are very amenable to Chinese car brands.

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by Eric Olander

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