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How China Uses Media to Try and Influence Foreign Audiences

Interviewing foreign ambassadors to China is an important way of channeling positive coverage to overseas publications. Image via China Media Project

Readers of African newspapers may have spotted articles that seemingly come off as a little too effusive about China. A fascinating new article by the China Media Project at the University of Hong Kong reveals why that may be the case and how Chinese authorities use media to influence foreign audiences.

The Chinese government has come a long way from paid media placements of stodgy propaganda (although there’s still a lot of that too.) The analysis shows that there’s stiff competition among China’s various state media outlets to find new ways of influencing foreign coverage of occasions like the recent Two Sessions meeting in Beijing.

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