Chinese mining companies in the Democratic Republic of the Congo are responding to allegations they haven’t fulfilled their obligation to build infrastructure in the country with an increasingly high profile PR effort on social media and in the DRC news media.

Every day now, either the companies themselves, the embassy or Ambassador Zhu Jing publishes a stream of social media posts that tout a new infrastructure project. While these kinds of posts are common in corporate PR and public diplomacy, the pace of publication by these stakeholders has picked up dramatically in recent weeks (example: here, here, here, and here).