Meet China’s Newest E-Commerce Live Streaming Stars: African Ambassadors

The Chinese government launched a new three-month promotional campaign leading up to the FOCAC summit to promote African goods to Chinese consumers on television and via live streaming on popular e-commerce apps. Rather than use celebrities, African ambassadors to China will instead appear on camera to sell their countries’ products. 

Ambassador Siyabonga Cyprian Cwele will be happy to sell you a bag of South African oranges for 77 cents (5RMB) or buy a bag of Ethiopian coffee from Ambassador Teshome Toga Chanaka for a special price of… well… you have to watch to find out. 

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by Eric Olander

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