Tag: Soft Power
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CCTV Africa: Frontline of China's Soft-Power Diplomacy
Since its launch in 2012, CCTV Africa has grown considerably in its distribution and programming. However, the central question remains as to whether or not anyone is actually watching to justify the massive investment undertaken by the Chinese government. According to research by leading ...
The Sino-U.S. Soft Power Showdown
Travel to almost any African capital and even before you make it from the airport to downtown there is a very high likelihood you will pass a Chinese construction project along the way. From the new terminal at Jomo Kenyatta ...
In the Battle for Influence in Africa, China Turns to Agriculture
Xie Yajing is among the legions of faceless Chinese officials who are little known outside of their own bureaucracies. Despite his prominence as a senior Chinese commercial counselor for Africa and West Asia, not a single image of Xie appears in ...
Rant: China Might Want to Consider Soft Power Too
By any measure China’s awe inspiring embrace of Africa is impressive. Let’s put aside the staggering financial statistics on how many billions of dollars Beijing is spreading across the continent or even the scale of its natural resource haul. Honestly, there is no comparison ...