Chinese Investment in Brazil Pivots From Power Dams to Ice Cream, Courting Consumers

Employees of Chinese ice cream and beverage chain Mixue check freshly prepared drinks at the company's first Brazilian store ahead of its opening to the public, marking the brand's arrival in South America amid a fresh tide of Chinese investment, in Sao Paulo, Brazil, April 9, 2026. REUTERS/Alexandre Meneghini

By Luciana Magalhaes

For Chinese ice cream and beverage chain Mixue, which already has more stores than Starbucks or McDonald’s, a cheerful snowman mascot on Sao Paulo’s most famous avenue signals a new phase of its global expansion.

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by Reuters

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