Chinese propaganda dissemination in Africa extends far beyond the traditional radio, TV, and newspapers that most people focus on. In fact, there’s evidence that indicates those platforms are actually not that effective at reaching large audiences, especially in Africa’s intensely competitive media market.
But the situation is very different with text-based editorial content that is produced by Xinhua, People’s Daily, or other Chinese state-controlled media outlets and appears on hundreds of news sites across the continent, oftentimes masquerading as authentic news reports.
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