Chinese Automakers Prominent at BRICS Summit

The BRICS summit is proving a PR bonanza for an unexpected group of stakeholders: Chinese automakers. South Africa, the host of this week’s summit, eschewed the usual fleet of Mercedes Benzes to ferry the delegates between venues. Instead, the Chinese automakers Chery and Haval are providing the official SUVs. Both are rapidly growing brands in South Africa and they leaned into the validation in their promotion to local audiences.

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by Eric Olander

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