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How Transsion Hit the Mobile Jackpot in Africa

Source: Counterpoint Research

The Chinese mobile phone maker Transsion hasn’t sold a single phone in China. Yet it posted a $580 million profit last year, largely based on its success in Africa.

Through its Itel, Tecno, and Infinix brands, the company currently occupies 47% of the continent’s smartphone market. The Wire China recently unpacked the factors behind its success:

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What is The China-Global South Project?


The China-Global South Project is passionately independent, non-partisan and does not advocate for any country, company or culture.


A carefully curated selection of the day’s most important China-Global South stories. Updated 24 hours a day by human editors. No bots, no algorithms.


Diverse, often unconventional insights from scholars, analysts, journalists and a variety of stakeholders in the China-Global South discourse.


A unique professional network of China-Africa scholars, analysts, journalists and other practioners from around the world.