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How Transsion Hit the Mobile Jackpot in Africa

by Cobus van Staden
Source: Counterpoint Research

The Chinese mobile phone maker Transsion hasn’t sold a single phone in China. Yet it posted a $580 million profit last year, largely based on its success in Africa.

Through its Itel, Tecno, and Infinix brands, the company currently occupies 47% of the continent’s smartphone market. The Wire China recently unpacked the factors behind its success:

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