What Transsion Did in Africa’s Mobile Phone Market, Chinese Device Maker Realme is Doing in India

Chinese smartphone maker Realme has jumped to number three in India's massive and hugely competitive mobile phone market. Image via Realme.

The Chinese brand RealMe isn’t well known in China, but it managed to zoom to the number 3 position in India’s notoriously competitive mobile phone market. With a 16% market share, the company is now only behind Samsung (20%) and China’s Xiaomi (23%.)

India’s complex regulations and pressure to boost local competition have been challenging to foreign phone-makers. RealMe, which was spun off from China’s Oppo brand, has managed to stay on the good side of regulators by manufacturing within India.

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by Eric Olander

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