Israel’s Shakshuka Diplomacy in China

Israel's Consul General in Guangzhou appeared on a Chinese cooking show, and the occasion was packaged for the press back home by the Israeli foreign ministry.

China’s efforts to promote itself to foreign audiences frequently take the form of stiffly-produced TV inserts on traditional cuisine and historical festivals. 

But China isn’t alone in this game – sometimes, it goes the other way. Behold the awkward glory of Peleg Lewi, Israel’s Consul General in Guangzhou, cooking a shakshuka dish on a local Guangdong TV channel to mark the 30th anniversary of official Israel-China relations.

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by Eric Olander

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