China’s efforts to promote itself to foreign audiences frequently take the form of stiffly-produced TV inserts on traditional cuisine and historical festivals.
But China isn’t alone in this game – sometimes, it goes the other way. Behold the awkward glory of Peleg Lewi, Israel’s Consul General in Guangzhou, cooking a shakshuka dish on a local Guangdong TV channel to mark the 30th anniversary of official Israel-China relations.
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