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Huawei’s Former Premium Brand Phone Tries to Reboot in South Africa

The latest line of HONOR 70 Series from the Shenzhen-based company that used to be a unit of telecom giant Huawei. Image via HONOR.

Huawei’s now independent high-end smartphone brand HONOR, which was spun off in 2020 in response to crippling U.S. sanctions, is now setting its sights on the South African mobile market.

The company said it’s been investing heavily to build brand awareness in SA, and it’s aiming to grab 10% of the market within the first year of launch and a staggering 30% within the next three years.

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