5,600kgs of Ethiopian Coffee Sells Out in Just 5 Seconds on Alibaba’s Livestream

Ethiopia's ambassador to China Teshome Toga appeared as a guest on the livestream hosted by influencer Li Jiaqi to sell Ethiopian coffee on Alibaba's T-mall platform.

When Ethiopian ambassador to China Teshome Toga agreed to join online influencer Li Jiaqi on a livestream on Alibaba’s mega e-shopping platform T-mall to sell Ethiopian coffee, he no doubt imagined that he would have to do a bit of promotion to help jumpstart sales.

Nope.

  • Get a daily email packed with the latest China-Africa news and analysis.
  • Read exclusive insights on the key trends shaping China-Africa relations.
  • Full access to the News Feed that provides daily updates on Chinese engagement in Africa and throughout the Global South.

China, Africa and the Global South... find out what’s happening.

Subscribe today for unlimited access.

OR

Already a subscriber? Log in Click Here to Learn More
by Eric Olander

Most Read

1
Developing Countries’ Debt Servicing Costs to China Are Significant, but Nowhere Near as Much as Other Creditors
2 Chinese Military Fans Discuss Why Indonesia Bought Rafale Instead of J-10C
3
Indonesia Begins $5.9 Billion Chinese EV Battery Project Despite Environment Fears
4
Chinese Cargo Planes Secretly Ferrying Supplies to Iran, Claim Online Sleuths
5
Indonesia Goes Nuclear, Taps China and Russia for Modular Reactors
6
China, U.S. Ink Rare Earth Deal; More Trade Pacts Coming

You Might Like

It’s Getting a Lot Easier For African Shoppers to Buy Stuff on Alibaba and That Could Have a Huge Impact

The Chinese e-commerce giant Alibaba has been rather slow to enter the African market, focusing instead on other emerging markets like Southeast Asia where it’s developing its Lazada brand. But now it appears ...

10,000+ Participate in China-Kenya Digital Trade Show, Say Organizers

Since the COVID-19 outbreak earlier this year, China has struggled to find new ways to conduct the B2B trade shows that have been so effective in the past at connecting Chinese and African ...

Ethiopian Airways Set to Start Three New Direct Flights to China in 2020

Africa’s leading national flag carrier, Ethiopian Airlines, is in the final stages of regulatory approval to launch a trio of new direct routes between its hub in Addis Ababa and major Chinese trading ...

Huawei Quietly Becomes a Dominant Player in Africa’s Burgeoning Mobile Money Sector

Quietly and largely out-of-sight, Chinese telecom giant Huawei is becoming one of the most important actors in Africa’s mobile payment business. Many people don’t realize that the popular Kenyan mobile payment service M-Pesa ...

What is The China-Global South Project?

Independent

The China-Global South Project is passionately independent, non-partisan and does not advocate for any country, company or culture.

News

A carefully curated selection of the day’s most important China-Global South stories. Updated 24 hours a day by human editors. No bots, no algorithms.

Analysis

Diverse, often unconventional insights from scholars, analysts, journalists and a variety of stakeholders in the China-Global South discourse.

Networking

A unique professional network of China-Africa scholars, analysts, journalists and other practioners from around the world.

More about CGSP