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5,600kgs of Ethiopian Coffee Sells Out in Just 5 Seconds on Alibaba’s Livestream

Ethiopia's ambassador to China Teshome Toga appeared as a guest on the livestream hosted by influencer Li Jiaqi to sell Ethiopian coffee on Alibaba's T-mall platform.

When Ethiopian ambassador to China Teshome Toga agreed to join online influencer Li Jiaqi on a livestream on Alibaba’s mega e-shopping platform T-mall to sell Ethiopian coffee, he no doubt imagined that he would have to do a bit of promotion to help jumpstart sales.


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