When Ethiopian ambassador to China Teshome Toga agreed to join online influencer Li Jiaqi on a livestream on Alibaba’s mega e-shopping platform T-mall to sell Ethiopian coffee, he no doubt imagined that he would have to do a bit of promotion to help jumpstart sales.
Nope.
…
- Get a daily email packed with the latest China-Africa news and analysis.
- Read exclusive insights on the key trends shaping China-Africa relations.
- Full access to the News Feed that provides daily updates on Chinese engagement in Africa and throughout the Global South.