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Chinese Auto Majors See South Africa as a Key Market to Compete Head-On With Global Rivals

The Chery Tiggo 8 Pro SUV. Image via Chery.

South Africa’s intensely competitive car market may provide a glimpse into the future of global automotive trade with Chinese brands successfully competing with rivals from the U.S., Germany, Japan, and South Korea. In fact, SA is one of the only markets in the world where a Chinese SUV, the Haval Jolion, has been a top-ten seller for much of the past year — outperforming Nissan, Kia, and VW among others.

And there may be another model vying for one of those slots when Chery’s highly-anticipated Tiggo 8 Pro seven-seater SUV arrives at dealers “within weeks.” Chery’s been getting some good buzz in the market after popular auto critics like Hannes Oosthuizen from cars.co.za gave their smaller Tiggo 4 Pro a good review last month.

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