Behind the Abaya: Chinese E-Commerce Eyes Persian Gulf’s Hidden ‘Her’ Economy

Narratives surrounding “veiled luxury” beneath the black abayas are electrifying Chinese e-commerce players. Frustrated by the U.S. markets due to the tariff, Chinese e-commerce players are turning to the Middle East's untapped “Her” economy.  Viral ...

Behind the Abaya: Chinese E-Commerce Eyes Persian Gulf’s Hidden ‘Her’ Economy

Narratives surrounding “veiled luxury” beneath the black abayas are electrifying Chinese e-commerce players. Frustrated by the U.S. markets due to the tariff, Chinese e-commerce players are turning to the Middle East's untapped “Her” economy.  Viral ...