The COVID-19 crisis is proving an interesting case study in the impact of different ways of conducting public diplomacy. Any public diplomacy is dependent on two factors: staying on message, and making sure that message doesn’t play into negative perceptions about you in the wider world.
The impact of the Guangzhou crisis proves the latter point. The diplomatic impact of the well-documented discrimination against Africans in southern China just isn’t going away. One reason it is so powerful is that it seems to confirm what many Africans secretly suspected – that the China-Africa relationship exists between governments but doesn’t translate into real links between actual Chinese and African people.