Trump Tariffs Boosting Nigerian E-Commerce Giant

A file image of a delivery driver for Jumia in Côte d'Ivoire. Jumia is a New York-listed Nigerian e-commerce service with a large footprint in West Africa. Photo by ISSOUF SANOGO / AFP

The CEO of the Nigerian e-commerce company Jumia says the Trump administration’s tariffs are easing its access to Chinese manufacturers. Francis Dufay told Bloomberg that trade barriers in the U.S. are forcing Chinese suppliers to find other markets, which benefits Nigerian consumers. This is strengthening Jumia’s hand against Chinese competitors like Shein and Temu.

“Our pipeline of goods from China is getting healthier and healthier, and we have a lot more interest from Chinese suppliers and vendors,” Dufay said. “It’s really making our lives much easier.”

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by CGSP Staff

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