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China’s Transsion Holds Firm to the Top Spot in Africa’s Smartphone Market

An online ad for one of Tecno's new phones. Tecno is part of the Transsion suite of brands that have propelled the company to the largest mobile device brand on the continent. Image via Tecno Nigeria.

Transsion’s dominance of the African mobile phone market remains fully intact despite last year’s major economic disruption brought on by the pandemic, according to new data released by the research firm IDC. Transsion’s suite of brands (Tecno, Infinix, and Itel) has a commanding 48.2% share of the African smartphone market, three times that of its closest competitor Samsung (16%).

And even as consumers cut back on spending elsewhere, the average selling price of smartphones went up by 5.6% in the October to December period last year.

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