Boomplay is the unrivaled champion of Africa’s streaming music market with more than 62 million subscribers across the continent. The Nigeria-based, Chinese-owned company utterly crushes the competition, especially global market leader Spotify that is only available in just five African countries.
Boomplay is a joint venture between Shenzhen-based mobile giant Transsion Holdings that equally dominates the African mobile market with 50+% market share, and Chinese online internet behemoth Netease.
Boomplay’s Two-Part Expansion Plans
- FRANCOPHONE AFRICA: Until now, Boomplay’s largely been focused on targeting anglophone consumers. Earlier this fall, the company said that it plans to expand into aggressively into francophone markets in West Africa.
- EUROPE’S AFRICAN DIASPORA: When Boomplay says it wants to expand into new markets like Europe, it doesn’t plan to take on Spotify or Apple Music in markets where they are clearly much stronger. Instead, Boomplay will target the large African diaspora populations in Europe with their anglophone and new francophone music offerings that are already tailored for African consumers.
SUGGESTED READING:
- [WIRED] Boomplay beat Spotify in Africa. Now it’s coming for Europe by Tola Onanuga
- [BLOOMBERG] Chinese-Backed Boomplay Nigeria Targets French-Speaking Nations by Ruth Olurounbi
