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From Phones to E-Bikes: China’s Transsion Targets Africa’s Mobility Sector

For almost two decades, the Chinese smartphone giant behind Africa’s most popular mobile brands -Tecno, Infinix, and Itel- has grown to dominate the continent’s handset market. Now, it is making a bold move into Africa’s booming electric mobility sector with its TankVolt e-bikes, which have already become ...

Heightened Competition in the African Phone Market Weighs on Transsion Profits

Shenzhen-based mobile phone giant Transsion Holdings has dominated the African market for over a decade, outpacing Samsung, Apple, and a handful of other Chinese brands. But now, the maker of Tecno, Itel, and Infinix brand phones say their rivals are catching up and hammering the company's profits. ...

Smartphone Sales Rebounded Last Year in Mideast and African Countries, Led by Chinese Brands

Smartphone sales in the Mideast and Africa rose sharply last year, led by Tecno, a subsidiary of Shenzhen-based Transsion Holdings, which surpassed Samsung in market share for the first time.  Overall, sales in the region increased by 30% in Q4 2023 ...

Google to Partner with Transsion, China’s Phone Giant in Africa

Google announced that it struck a global strategic partnership with Transsion, a Chinese maker of mobile phones beloved across the Global South. Together, the two will target emerging markets like Africa via cooperation on the Android operating system, online advertising, and Google Cloud services. ...

Transsion’s Nearly Two-Year Run of Uninterrupted Growth in Africa Comes to an End

Two years of the pandemic, supply chain disruptions and slowing economies in Africa finally caught up with Shenzhen-based African mobile phone giant Transsion. The company released its first-quarter results earlier this month that revealed drops in revenues (1.8%), profits (7.6%), and smartphone sales (7%) compared to the ...

Analysis from Cobus van Staden

Plugging into African Agency

After several years of declining funding, the African end of the Belt and Road Initiative seems to be roaring back. The newest Griffith University/Green Development Finance Center data on the Belt and Road Initiative shows that engagement with Africa jumped by 395%, while a few big projects boosted engagement in Nigeria alone more than twelvefold.
These shifts indicate a window of opportunity for African electrification. 60% of Africans still ...

China’s Tecno and Infinix Ranked Among the Top Brands in Africa

Transsion's Tecno unit slipped a spot to #6 in Brand Africa's annual ranking of the most admired brands but it still remained firmly in the top ten and was the highest-ranked of any Chinese company.  Two other phone brands, ...