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How a Little-Known Chinese Company Conquered Africa’s Cell Phone Market

Shenzhen-based Transsion Holdings is now a massive Chinese technology company that few people outside of Africa and certain parts of Asia have heard of. Even in China, the brand, now the world's 5th-largest mobile phone producer, remains largely unknown.

By Lu Miao

Assistant Professor
Lingnan University
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Fishermen conduct abalone management and protection operations at sea in the waters of Xiaocheng Town, Lianjiang County, Fuzhou City, Fujian Province, China, on March 14, 2026. (Photo by Costfoto/NurPhoto) (Photo by CFOTO / NurPhoto / NurPhoto via AFP)
"China's financial commitments are simply more tangible and easier to grasp than those of Europe," one delegate from an island state remarked to me on a bright spring day in late March, as we both gazed out at the East River from the United Nations Headquarters. Behind us, in airless ...

How a Little-Known Chinese Company Conquered Africa’s Cell Phone Market

Shenzhen-based Transsion Holdings is now a massive Chinese technology company that few people outside of Africa and certain parts of Asia have heard of. Even in China, the brand, now the world's 5th-largest mobile phone producer, remains largely unknown.
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