“Good Things” From Africa Featured at Hangzhou Trade Fair

Students at Zhejiang Merchants University kicking off the new African Goods Exhibit in Zhejiang. Image via China-Africa Bridge.

Products from 17 African countries are being featured at a trade show in Hangzhou, Zhejiang Province in a bid to introduce the continent’s specialties like wine, coffee, and tea, to Chinese consumers.

The African Goods brand pavilion opened at Zhejiang Merchants University Pioneer Park and was marked with a live online sessions explaining and promoting the products to consumers, led by China-Africa Bridge, a company marketing African products in China. 

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by Cobus van Staden

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