Follow CGSP on Social Media

Listen to the CGSP Podcast

StarTimes and DSTV Battle For Audiences in Africa’s Intensely Competitive Pay TV Market

One of the revealing aspects of Africa’s pandemic-related downturn is that, while it’s causing financial chaos across the continent this doesn’t seem to be slowing the outside interest in certain African consumer sectors.

Take TV, for example. For a long time, the African cross-border satellite TV market was dominated by one player – South Africa’s DSTV. Evolving from Nasionale Pers [National Press] a keystone apartheid media conglomerate, DSTV introduced satellite TV to South Africa and then branched out across the continent. It managed to expand in markets like Nigeria through seizing on the Nollywood boom relatively early, although scholars have pointed out that this frequently happened through problematic contracts with filmmakers who didn’t have many other options.

  • Get a daily email packed with the latest China-Africa news and analysis.
  • Read exclusive insights on the key trends shaping China-Africa relations.
  • Full access to the News Feed that provides daily updates on Chinese engagement in Africa and throughout the Global South.

China, Africa and the Global South... find out what’s happening.

Subscribe today for unlimited access.

What is The China-Global South Project?


The China-Global South Project is passionately independent, non-partisan and does not advocate for any country, company or culture.


A carefully curated selection of the day’s most important China-Global South stories. Updated 24 hours a day by human editors. No bots, no algorithms.


Diverse, often unconventional insights from scholars, analysts, journalists and a variety of stakeholders in the China-Global South discourse.


A unique professional network of China-Africa scholars, analysts, journalists and other practioners from around the world.