China Launches Coordinated Media Campaign to Promote New Global Governance Initiative in Africa

The Chinese government launched what appears to be a coordinated media campaign across Africa to promote Beijing’s new Global Governance Initiative (GGI), which President Xi Jinping announced at the recent Shanghai Cooperation Organization summit.

Over the past week, a mix of Chinese state media, local newspaper coverage, social media posts, and articles by Chinese surrogates in Africa all appeared around the same time, with the specific intent of promoting the GGI to media audiences across the continent.

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by Eric Olander

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