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How a Little-Known Chinese Company Conquered Africa’s Cell Phone Market

Shenzhen-based Transsion Holdings is now a massive Chinese technology company that few people outside of Africa and certain parts of Asia have heard of. Even in China, the brand, now the world's 5th-largest mobile phone producer, remains largely unknown.

With Lu Miao

Assistant Professor
Lingnan University
China Pins Hopes on Society-Wide AI Push to Add Jobs, Rejuvenate Economy
A child shakes hands with a robot during the World Artificial Intelligence Conference (WAIC) in Shanghai on July 28, 2025. (Photo by Hector RETAMAL / AFP)
By Laurie Chen China's scramble to adopt artificial intelligence will spawn new jobs and propel the world's second-largest economy, say policymakers and company executives, as they play down growing global fears that the technology could stunt employment. Plans unveiled ...

How a Little-Known Chinese Company Conquered Africa’s Cell Phone Market

Shenzhen-based Transsion Holdings is now a massive Chinese technology company that few people outside of Africa and certain parts of Asia have heard of. Even in China, the brand, now the world's 5th-largest mobile phone producer, remains largely unknown.
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