Is BYD Triggering Electric Vehicle Price War in Thailand?

Photo by Wissarut Verasopon for CGSP

Surasit Juksuwanitcha got his BYD Atto 3, his first electric car, in May this year. He had seen a nice advertisement, and many of his friends were already driving BYD. He made the purchase, but weeks later, he became resentful.

That same model is now being offered at $26,477, cheaper than what Surasit had spent at $28,960. BYD offered the price fall promotion as part of its new plant’s celebration in Thailand. 

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by Jitsiree Thongnoi

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