China Kicks off Program to Import More Foreign Goods

China's Minister of Commerce Wang Wentao speaks during the launch ceremony for the "Big market for all: Export to China" event in Shanghai on November 4, 2025. (Photo by Hector RETAMAL / AFP)

China on Tuesday launched a programme to encourage its citizens to buy more imports, as Beijing pushes a long-term plan to turn the country into a major consumer nation.

Premier Li Qiang and Commerce Minister Wang Wentao announced the start of a “Big Market for All: Export to China” campaign that will see Beijing match foreign manufacturers with domestic buyers and hold more import expos, in what Wang called an effort to “make China the best export destination for more countries.”

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