China’s Durian Market Heats Up as Indonesia Challenges Thailand and Vietnam

China’s insatiable appetite for durian is fueling a high-stakes competition among Southeast Asian suppliers, with Indonesia now pushing to enter the lucrative market.
A shopper in Macao inspects durian fruit at a local market. Much of the pungent fruit available for sale in China comes from Thailand and Vietnam. Agencja Fotograficzna Caro / Alamy Photo

China’s insatiable appetite for durian fuels a high-stakes competition among Southeast Asian suppliers, with Indonesia now pushing to enter the lucrative market.

Long dominated by Thailand, with Vietnam rapidly expanding its footprint, the sector is poised for further disruption as Jakarta races to meet Beijing’s stringent import standards, which remain entirely under China’s control.

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