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Transsion Keeps its Edge as Economic Downturn Hits African Consumers

A billboard in Uganda advertising Transsion’s Tecno phones. Image via Transsion.

Smartphone shipments to Africa have fallen by 7.9% as economic downturns hit consumer wallets, according to new research by the International Data Corporation, a U.S.-based telecom research group.

Despite the fall, the Chinese brand Transsion is holding strong as the continent’s favorite smartphone supplier, holding 48% of the market, well ahead of its nearest competitor Samsung at 25.8%.

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