Follow CGSP on Social Media

Listen to the CGSP Podcast

TikTok’s Chinese Parent Company Targets African Teens With New Messaging App

LetsChat is Bytedance's new app that is specifically aimed at Africa's enormous youth market.

Bytedance, parent company of the enormously successful social video app TikTok, launched a new mobile messaging app that targets Africa’s huge teen market.

The new app will combine music and messaging features with an eye on displacing the current market leaders WhatsApp and Messenger, both owned by Facebook.

  • Get a daily email packed with the latest China-Africa news and analysis.
  • Read exclusive insights on the key trends shaping China-Africa relations.
  • Full access to the News Feed that provides daily updates on Chinese engagement in Africa and throughout the Global South.

China, Africa and the Global South... find out what’s happening.

Subscribe today for unlimited access.

What is The China-Africa Project?

Independent

The CAP is passionately independent, non-partisan and does not advocate for any country, company or culture.

News

A carefully curated selection of the day’s most important China-Africa stories. Updated 24 hours a day by human editors. No bots, no algorithms.

Analysis

Diverse, often unconventional insights from scholars, analysts, journalist and a variety of stakeholders in the China-Africa discourse.

Networking

A unique professional network of China-Africa scholars, analysts, journalists and other practioners from around the world.