Today is the most important day on the calendar for hundreds of millions of Chinese consumers, who are expected to buy an astonishing $45 billion worth of stuff in just 24 hours. Yes, that almost $2 billion AN HOUR.
While Singles Day (named for being the anti-Valentine’s Day, a shopping “holiday” for people not in relationships) is still predominantly a Chinese affair, Alibaba is also trying to make it a shopping bonanza elsewhere world, especially in Southeast Asia with its Lazada unit and, apparently, also in Zambia.
Standard Bank Zambia today ran this joint promotion with Alibaba and Visa for Zambian consumers to use their debit/credit cards and AliExpress to take part in “China’s Singles Day” event.
