Advertisement for Transsion Holdings, parent of the popular Tecno line of phones in Africa, music service Boomplay that is a joint venture with fellow Chinese company Netease and is now the most popular streaming music service in Africa. Photo via Transsion Holdings
Boomplay is the unrivaled champion of Africa’s streaming music market with more than 62 million subscribers across the continent. The Nigeria-based, Chinese-owned company utterly crushes the competition, especially global market leader Spotify that is only available in just five African countries.
Boomplay is a joint venture between Shenzhen-based mobile giant Transsion Holdings that equally dominates the African mobile market with 50+% market share, and Chinese online internet behemoth Netease.
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